Our Name

‘Alchemus Prime’ represents the integrated strengths of alchemy and collaborative leadership.

Alchemy means the transmutation of a substance to an enhanced and more optimal state. Using the Alchemus Prime Diamond Model, we apply this concept of transformation to our clients and their teams, lifting them to the highest possible state of self-efficacy, creativity, and integrity. We also aspire to foster the character traits that strongly promote well being, including gratitude, hope, and love of learning. ‘Alchemus’ is a fusion of the words ‘alchemy’ and ‘us,’ connoting the importance of being at our best as we collaborate and lead, especially as we consider the profound diversity inherent in our daily lives: gender, race, ethnicity, socio-economic status, professional hierarchy, technical and disciplinary specializations, and so on. 

The word ‘prime’ refers to a state or time of greatest strength, vigor, and success in a person’s life; it also means superior, most supreme, or of the best quality. Prime carries other meanings that apply to our company, such as the pinnacle of our clients’ and nature’s flourishing. Prime as a noun also means chant at first light – we embrace this example of a mindful ritual to welcome each new day as a fresh opportunity to make a greater positive impact. 

On a more whimsical note, another inspiration behind our company name, Alchemus Prime, and our blog name, is the naming convention of the Transformers cartoon. The leader of the Autobots, Optimus Prime, embodies admirable integrity and fortitude when faced with profound uncertainty and danger. We created Alchemus Prime to enhance leaders, who, like Optimus Prime, will always act in ways that protect life.


Designing the Alchemus Prime logo to represent the essence of leadership.
Designing the Alchemus Prime logo to represent the essence of leadership: a sustained harmonious relationship with nature.

To visualize our name, we combined the timeless yin yang, connoting the interconnected and balancing nature of opposing forces, with the Alchemus Prime Diamond, in our logo. The diamond shape symbolizes the superior strength of our novel integrated approach to problem solving and leadership that considers different perspectives and consequences. The yin yang forms the core of the logo, with a line going across to the left and right of it, upon which rest four triangles: the alchemy symbols for air, water, fire, and earth. This structure visually reinforces the importance of acting in accordance with respecting and nourishing nature as we meet human needs. 


Alchemus Prime provides science-based tools that help our clients achieve balance by activating their prime potential to develop solutions that enrich their work, their clients, society, and nature.